26
2025
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08
The "Four Delights" Sales Method for Electric Vehicle Terminals
Only by attracting consumers to the specialty store can you possibly complete the sales process.
1、 Attract in
Only by attracting consumers to the specialty store can you possibly complete the sales process. We have designed 18 ways to attract customers: electric car show, free test drive, touring exhibition, electric car race, first report, sponsored news, soft articles, banner war, group introduction, online promotion, safety lecture, user service, and free delivery when you come to the store.
2、 Can see clearly
After the various activities mentioned above, consumers have come to electric vehicle specialty stores one after another. What should consumers see? How to see clearly? We have designed the "Six Views", which refer to strength, products, materials, placement, environment, and service.
3、 Can keep it
In electric vehicle specialty stores, it is common to encounter situations where consumers take a stroll around the store without stopping and immediately leave; The passersby looked more like tourists, only glancing around at the door before turning their heads and leaving.
How to retain consumers who come to the specialty store? Our approach in practice is "four retention and eight training", which includes retaining people in the environment, emotions, sales guides, and services. We provide training on appearance, language, mentality, responsibilities, professional skills, product, public relations, and technical skills for salespeople and sales guides.
4、 Buy it and go.
Once the three-step song of "attracting in", "seeing clearly", and "keeping in" is sung, consumers with demand will make the decision to purchase.
But how many steps do consumers need to take to make a decision to purchase goods and money? Does it mean that the task of our salespeople is completed when consumers pay to purchase? If the business in the specialty store is doing well, how should we do the business outside the store? These questions need to be answered for those who can buy them.
According to our practice, consumers must go through 8 steps from making a decision to purchase an electric vehicle to riding it home, namely decision - selecting the vehicle - testing (inspection) - inquiry (performance, warranty, after-sales service, etc.) - payment - invoicing (registration) - re inspection of the vehicle - departure. If any of these links go wrong, the electric vehicle will still remain in the specialty store.
Among the 8 steps mentioned above, there is a registration step that many electric vehicle specialty stores do not have. Our approach is to register the contact information and basic information of the car buyer as a user card and keep it on file. Can search for consumer information in a timely and accurate manner. This lays the foundation for after-sales service. Specialty stores must leave space for after-sales service, cultivate consumer loyalty, and ensure brand reputation.
Keywords: Casement Window
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